SUCCESFUL BLACK FRIDAY CAMPAIGN
MALL Group revenues throughout the Black Friday campaign exceeded 242 million euros, which means an increase of 35% compared to last year. The MALL.CZ e-shop alone sold goods worth 88.5 million euros. The record holder was the Mimovrste, where sales grew by more than 70% year-on-year.
enormous growth of mall partner program
Already over 1,000 active merchants sell on MALL, the market turnover grew by 235% year-on-year. Entering the online marketplace opens new growth opportunities for the merchants, including sales in the other five countries where the e-shop operates.
košík.cz is testing a deposit for pet bottles
Košík.cz, as an environmental leader, is the first online supermarket in the Czech Republic to offer returnable plastic bottles and soda cans (in collaboration with Mattoni).
Opening of the first specialized store Cash and Carry in Prague's Holešovice
The MALL.CZ e-shop turned its regular store into the special one with focus on the sale of mobile phones, tablets and electronic accessories, where customers can quickly and easily access a specialized assortment. Opening of another stores of this type should follow. On the day of opening, customers could buy significantly discounted smartphones. Some of them have been waiting for their selected products since the previous day, even more than 20 hours.
Launch of MALL.TV broadcasting in Slovakia
MALL.TV is launching a pilot broadcasting in Slovakia. Twelve brand new formats are being produced in cooperation with a team who stands behind several television and online projects in Slovakia. Their program goes from talk-shows to cooking shows to serials or Slow TV. These programs are complemented by content that viewers already know from the Czech version of MALL.TV. Access to the broadcast is free.
Launch of MALL.TV in the Czech Republic
By launching its own internet television, MALL Group has come closer to its goal of creating an online alternative store where people can find services and entertainment in addition to shopping. The television started its broadcasting with original content including original series, entertaining and popular educational programs. TV reaches more than 13 % of the Czech online population monthly. More than 100,000 users registered their account in the first year of TV operation.
Launch of MALL Pay deferred payment
The new own payment service has started the development of financial services in MALL Group. It brought a modern variant of popular but outdated cash on delivery with the option to pay for goods up to 51 days after receiving the purchase. MALL Group launched the service in cooperation with the online payment tool MALL Pay, which was designed with emphasis for mobile phones use with the aim of extending the service to all e-shops of the group later.
Black Friday MALL.cz distribution centre dispatches 548,000 items during Black Friday
MALL GROUP has successfully completed its eight-day Black Friday campaign, which definitively kicked off the main Christmas shopping season. During this year’s event, the distribution centre in Jirny u Prahy, with continuous two-shift operation, dispatched more than half a million items, which is 80% more than in the previous year. The use of mobile platforms for shopping also grew considerably, by 40%.
Integration is about to Begin: MALL GROUP Has Moved All Online Shops under One Roof and Connected Their Business Teams
All online shops belonging to MALL GROUP have been moved into shared offices in Holesovice, Prague, last week. Since 19th September there have been MALL.CZ, CZC.cz, Proděti, Kolonial, BigBrands, Rozbaleno, Bux and Sporty under one roof.